Challenge: being a new agency
There are many challenges when you start an agency, and one of them is, what do you show on your website? In the past, our team has worked with Veer & Corbis, Mercedes-Benz, Hyatt Hotels & Resorts, Dell, and more but when you’re brand spanking new, you still have to prove yourself. How can we convince prospective clients that we have the skills to pull it off?
Come up with a fun idea and designed the sh*t out of it. We created a scrolling one-page website to show off our abilities – design, copywriting, and programming – like a manifesto. The site garnered a lot of attention and in our first year of operation, the Uppercut brand won two Anvil awards for best website and logo.
Why change something that got us noticed? As we grow, we need a responsive site for mobile viewing and with better searchability.
It’s fun to be mysterious and have everyone guessing what the hell we do at Uppercut, but at the same time, it’s nice to have an online showcase of all we’ve accomplished over the past three years.