This is the second in a series of posts that let you behind the curtain to see what we do for our clients, from branding to e-commerce, and beyond. Many thanks to our friends at Hatari for letting us share their client story with you.

Having a name like Hungry Volcano kick off a new identity is exciting. And having visuals of sweaty, sacrificial sauciness flying about is pretty fun but the first thing we do with a new a visual identity is competitor analysis.

What do these other brands look like? Turns out they’re mostly outdated and there’s a lot of direct spicy references, so it’s a favourable landscape where Hungry Volcano can stand apart from the rest.unnamed-3

Next, what is this brand about – well the name says it all, it’s food related, it’s bursting with hunger and it’s got an island slant to it…so we take a look at things to inspire.

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Next, we do some sketches to explore the possibilities.

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Then we get into vector work, get team feedback to make sure we’re on the right track, and then review/edit/repeat as needed until we end up with something we’re excited to show the client. If all goes well, a client will love what they see. And in this case, they totally did.

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So that’s how the visual identity came together! Now we’re on to designing the new e-commerce website.