The first step with any naming project is to look at how a client’s competitors are marketing themselves.
The highest ranked online stores with product selections comparable to Uncle Big had sound-alike names like Hot Sauce World and Hot Sauce Emporium. Knowing this gave us two directions to explore: follow the trend or differentiate.
We decided that our client would benefit most from differentiation. And since their new website would feature product categories like hot spices, rubs, and extracts, a more all-inclusive name shouldn’t include the words “hot sauce” at all.