Martin Luther King Jr. Estate

Celebrating A Dreamer


Dr. Martin Luther King, Jr. was an inspirational leader of the American civil rights movement. In time for the 50th anniversary of the March on Washington for Jobs & Freedom, where Dr. King delivered his “I Have a Dream” speech, we were asked to help create visual branding to promote his legacy.

The visual brand included a new logo, a brand and style guide, and a landing page for the estate, and merchandising ideas.

MLK Jr. 50 years logo branding
MLK Jr. brand guidelines branding

Martin Luther King Jr. was a man who chose his words thoughtfully, and the brand communication should reflect that care.

Brand applications branding
MLK Jr. t-shirt example branding
MLK bag example branding
MLK Jr. book example branding
Martin Luther King Jr. Face logo
MLK Jr. pin example branding

Martin Luther King Jr. Estate

We created visual brand included a new logo, a brand and style guide, and a landing page for the estate, and merchandising ideas.






ServicesArt Direction / Branding / Design / Illustration / Web Design / Stationery / Packaging

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