Helping to Build a Social Shopping App

The Maybe* app helps shoppers decide on what to buy by asking for feedback and advice through social media, and conveniently saves all favorited items in one place. Once a decision is made, users can shop anytime, with any retailer through the app.

Industry: Internet
A seamless experience 
UX and UI Design, Web and Mobile iOS Development



In our ongoing relationship, we work in two-week sprints. For each sprint, we are briefed on the next set of features/functionality. We engage in thoughtful discussions and evaluation of the opportunities and challenges; then the tasks are prioritized for design (UI & UX) and development (web and iOS). We like to think of ourselves as an extension of their team to help them scale and move their business forward.

Uppercut product development process

Challenge & Approach

Behind the simple UI, there is a complex system of making the user experience appear seamless across multiple platforms – iOS, Chrome extension, and the web. Including the sign-up/sign-in with email & password, social media or magic link. For Maybe*, our developers use AWS, S3, CloudFront, Parse server, and Angular.

Geolocation trigger was implemented on the iOS app to connect online and offline shopping. Get notified when walking by a nearby store with offers relating to items saved on the app. This service is currently only available in the UK.

Maybe* web app
Maybe* app shoe