“This will likely be Canada’s largest disaster, surpassing the 1998 Quebec Ice Storm”. – Charity Intelligence Canada

It’s truly remarkable to see how people bind together during times of hardship and devastation, how complete strangers bend over backwards, how local businesses and organizations help create a movement for aid. Yes, we’re referring to the recent devastation in Fort McMurray. Evacuees have been patiently waiting; we can’t imagine what it might be like to wake up each morning at SAIT or Mount Royal University’s reception centre, waiting to find out when your unexpected trip will come to an end. Many of the evacuees don’t have a place to call home, over 2400 houses (10% of their buildings) were destroyed by the massive wildfire. Not to mention the 550 toxic homes that were deemed not safe to live in (at least for now).

Some residents are scheduled to re-enter Fort McMurray today (June 1st). According to a Red Cross survey, “75% of residents plan to come back to Fort McMurray. Municipal officials are expecting roughly 14,000 of the 80,000 residents to return today”. Fort Mac restoration will commence right away. However, it will be a lengthy cleanup process that will cost a pretty penny. Now is the time to help rebuild northern Alberta, since most of us can’t physically lend a hand, monetary donations are the next best thing.

Alberta Strong Pin - Fort Mac Support

Uppercut has collaborated with our sister company Fairgoods to build an #AlbertaStrong pin in support of rebuilding Fort Mac. 100% of the proceeds from this proud Albertan pin will go towards United Way’s efforts in Fort Mac. This adorable, heartfelt pin was designed by Shauna Hartsook, Brand Director at Fairgoods, it’s a 14K gold plated soft enamel limited edition pin. It truely represents our united passion for the province, our perseverance, and entrepreneurial spirit. Gosh, we love Alberta!

Help support your fellow Canadians with us! #ymmfire

Or if you live in Calgary, please feel free to swing by our office at Suite 400, 119 14 Street NW (Assembly Co-Working space) between 9-5pm M-F. Just ask for Chelsea, Shauna or Lauren at the 4th-floor reception. We will hook you up!

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