Our Services

We partner with people to build digital products to solve human problems. 

At Uppercut, we believe that great work should be visually exciting, highly functional and measurable against your business goals. Our product development process and specialized expertise can help you realize the potential of your ideas. We highly value a collaborative working relationship with our clients.

Digital Design & Development

Discovery & Research
Design Sprints
UI & UX Design
Web Development

How We Work:

1. Discover and Prototype

What is the problem?

Who are the users?

What are their needs?

The first phase aims to establish a shared understanding of the user and the problem the product will be designed to solve. Through a series of collaborative exercises (product design sprints) we will create a prototype for user testing to validate the direction.

Testing the product prior to formal design and development can save time and money because it can help validate and prioritize features for your product. 

2. Build A Minimum Viable Product (MVP)

Create user stories and MVP feature prioritization.

Led by user-centered design principles to create a beautiful and functional product.

Establish development sprints and releases of functioning features.

The second phase takes the validated product direction to a releasable MVP. Prioritized features are designed and developed in a series of focused two-week sprints. New products are typically ready to launch in four to six weeks, while iterations of existing features are released bi-weekly. The sooner a product is on the market, the sooner it can be improved upon.

We practice user-centered design – a user's experience will guide our creative decisions and technical development.

3. Learn and Iterate

Release MVP to users.

Measure the success of features.

Iterate on existing features or add new ones.

Once a product is in the hands of the users, the learning and iteration cycle begins. We look at additional user testing and real-time analytics data of the product to re-evaluate and discuss performance. We discuss the costs and benefits of feature iterations and weigh them against the value of adding new features. We can help you choose what to build in the next sprint.

Our focus is to develop an effective, robust and customer-centric product with the least amount of investment.