Design is an important principle of innovation that is often overlooked in many web and mobile apps. The app market can be so competitive that companies are trying to launch them quickly. However, not taking the time to figure out the design – UI (user interface) and UX (user experience) – can lead to confusion and costly changes during development.
As a creative director, I see clients who are unfamiliar with the process hesitate and wonder if it’s worth the cost? It is, and design should be considered right from the start because it determines how the app will look and function before it’s made. The level of fanciness is governed by your budget and business goals. Take the time to explore the user’s experience from beginning to end because that is where you will find opportunities to differentiate yourself from the competition.
What is good design?
Good design defines a product’s identity through creativity and functionality. It’s nicely explained by Dieter Ram’s ten principles of good design:
- innovative (design works in tandem with technology)
- emphasize the usefulness of a product
- aesthetically pleasing
- make a product understandable
- unobtrusive and fulfill a purpose
- honest and deliver on its promises
- thorough with details (care and accuracy show respect towards the user)
- environmentally-friendly (consideration of its lifecycle)
- simplicity (less, but better)
Why does good design matter?
Creating amazing brand experiences will help create customer loyalty. Good design is necessary for changing and affecting a business’ profitability. Fast Company posted an excellent article on ‘Why good design is a finally a bottom line investment,‘ explaining how design has helped transformed companies and modern startups.
There is proof that design does affect profitability. Adobe posted an article on ‘The Importance of Design for Business‘ with some fascinating stats:
- Design-driven companies have outperformed the S&P Index by 219% over ten years
- Nike’s CEO is a designer
- 13 of the 2014 Fortune 125 companies have executive-level positions or CEO support for design
- Companies that foster creativity enjoys 1.5x greater market share
Start with the design before you begin to code.
Designing your app before you build it can allow you to get it in front of your users faster by using a prototyping tool like Invision (transform designs into clickable and interactive mockups.). This stage can help you to gather valuable user feedback on the UI and UX, and help developers plan out the building of the app.
We used Invision to mockup our initial wireframes and design flats for the Camp event app to help us validate our strategy, and identify technical issues way before development. Starting a project with design also helped us control the scope of work and timeline.
At Uppercut, we offer a real creative partnership by working collaboratively within our team and with clients. If you have an exciting app idea in need of good design, let us help you!