This Is New was launched in September of 2014 as a site for everyone to browse and discover new things. We thought independent and professional media would find it useful for sourcing fresh material. For promotional purposes, it was a venue where indie creators, companies, and PR professionals could reach new audiences with minimal effort and expense.

The potential market was large when considering annual spending on public relations services in the US in 2015 was forecasted at 10.96 billion. We believed there was an audience for everything – shameless promotion and endless discovery was our aim. Unfortunately we weren’t able to ramp up enough interest and were unable to sustain the business , so we made the prudent business decision to shut down This Is New.

What this means for site users:

  • thisisnew.com has ceased to exist as of May, 2016
  • Please contact us with any questions or concerns.

Thank you to everyone who supported this project along the way.


Made By Uppercut Logo

This Is New was a project incubated by Uppercut, a Calgary-based creative and technology team building web and mobile applications to enhance and evolve the way people do business.

Uppercut is a Calgary-based creative and technology agency. We build custom web and mobile applications to enhance and evolve the way you do business. We are an experienced team with a proven track record of producing award-winning marketing campaigns, highly acclaimed brands, successful e-commerce websites, and apps.

Since opening in 2012, we’ve worked with the Martin Luther King, Jr. Estate, Nourish Organic, Corbis Entertainment, and the Alfred Hitchcock Estate, along with clients closer to home, including the Calgary Public Library, Alberta Health Services, DECO, and Kiewit.

We love to solve problems and offer a real creative partnership. We pride ourselves on being open and honest with our clients, and on having fun. We invite ventures of all sizes and categories.

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