Not too long ago, there was a lot of negative media attention around a particular app. We won’t name the app (we’re cool people) and why we’re talking about it is because we were asked to quote on the project way back when.

When the idea got pitched to us, we noticed some glaring flaws that could lead to significant problems regarding personal privacy and content ownership. We highly suggested modifications to the idea but to no avail. We didn’t pursue the opportunity and trusted our instincts. When this app finally got in front of the public, they crucified it for those reasons.

Sometimes, no is the right thing to say.

In this situation, the client didn’t want to change anything and believed the idea would find success. It goes without saying, it’s great to have confidence and perseverance but don’t be foolish in thinking that if you simply “build it, they will come.”

Creating and launching a new app can be a big challenge but it can also be a very exciting and rewarding experience. Understand the process from beginning to product launch and be ready to pivot if the feedback is indicating to do so.

Be brave and ask tough questions.

We acknowledge that our clients have a wealth of knowledge about their companies and customers, but clients are not always right which means we will challenge assumptions and play devil’s advocate along the way. In fact, to only be agreeable would be a disservice to our clients. Like any expert, we’re hired to help bring a different perspective, industry knowledge, technical information, and identify new opportunities. We are here to help steer clients in the right direction and not waste their money, time and effort.

Where to begin?

Start by defining the problem you’re trying to solve. What are your business objectives and the key metrics for success? Do the research before getting into the app design and development phase – know the competition and who the users are. Create a plan in launching a minimum viable product and gather LOTS of feedback from users.

At Uppercut, we strive to make people’s lives better through design and technology. We like to partner with people who share a similar vision and have exciting ideas. Learn more about Uppercut’s services.

We offer web and mobile digital product strategy, UX/UI design, app development, and product branding services. Let’s chat.

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